BIG IDEA MONDAY: A Game-Changer!
Sometimes the simplest of IDEAS can RADICALLY TRANSFORM Your RESULTS...
I always LOVE getting inside information from Joe Polish (Genius Network). Especially when it confirms one of the strategies we’ve used helping Dealers for almost FIFTEEN YEARS!
My relationship with Joe and one of my coaches, Tim Paulson, go all the way back to the early 2000’s and my time working with Dan Kennedy.
All the way back in 2009 I created a Dealer Mastermind called the WINNERS’ CIRCLE.
In it were several independent dealers who went on to HUGE SUCCESS. Not because of me but because they were leaders who were continuous LEARNERS! Many of whom not only are still pursuing those great ideas today…but they are sharing them with their fellow dealers. One of them right here in the Carolinas is Tracy Myers.
Tracy created one of the first CONSUMER AWARENESS GUIDES in our Mastermind. It was sort of a “cutting-edge” idea back then but has been used over and over again in the past 15 years or so.
Here’s what Joe Polish has to say about THE AMAZING VALUE in creating a Consumer Awareness Guide and how it TRANSFORMED his business…and his life.
“Michael,
When I was a dead broke carpet cleaner living off credit cards, I had to figure out how to successfully sell something nobody wanted to buy: Carpet Cleaning.
One of the very first things I did before the internet ever even existed was I created a “Consumer’s Guide To Carpet Cleaning”.
When people read the Consumer Awareness Guide, they discovered:
* 7 questions to ask a carpet cleaner before you invite them into your home;
* 8 mistakes to avoid when choosing a carpet cleaner;
* Crawling critters and crude: A guide to the slime, grime and livestock that’s seeping, creeping and galloping through your carpet;
* How to avoid 4 carpet cleaning rip-offs;
* The difference between value and price;
* How to get your carpet cleaner to 100% guarantee their work.
And when they opened up the guide, it said:
“Dear Homeowner,
Choosing a carpet cleaner isn’t easy. Why?
Because you’re bombarded with confusing claims, simply bad information, and near worthless methods. How do you find a qualified, competent carpet cleaner?
You start by reading THIS guide.
With this information you can make an informed, intelligent decision."
That's what consumers want. They want to make an informed, intelligent decision. They don’t want to make an uninformed, dumb decision (about ANYTHING they buy).
No matter what business you are in and no matter what your services are, you want to EDUCATE PEOPLE IN ADVANCE. As my friend and Genius Network member Jason Fladlien says, "Whatever you’re selling, put information in front of it."
What I’m sharing with you here is about using education-based marketing to inform people about what they don’t know that they don’t know. Consumers didn’t know there were 7 questions to ask a carpet cleaner before inviting them into their home. They didn’t know there were 4 carpet cleaning rip-offs to avoid…
Here’s what YOU can do: Make a list of everything that would be valuable for consumers to know. Then, put that out into the world with a podcast, video, social media, webinar, Consumer Awareness Guide, direct mail, and more.
The Consumer Awareness Guide transformed my whole service business when I was in my early 20’s, and its now generated several BILLION of dollars in revenue for thousands of businesses all over the world.”
Thanks Joe! And Thanks to Captains of Enterprise like Tracy Myers who prove over and over again that GREAT IDEAS SPREAD…and deliver amazing RESULTS!
Have a great week,
Michael
EDITORS NOTE:
Michael York is an accomplished AUTHOR and SPEAKER...as well as the Co-Founder and Host of CETV.
In 2022 He was named “Most Unique Leadership Coach” by Corporate Vision International, and in 2023 was awarded the “Transformation Coach of the Year” by Wealth and Finance magazine.
He is an award-winning CONSULTANT and COACH retained by ORGANIZATIONS for his contribution to the improvement of HUMAN POTENTIAL, PERSONALLY as well as PROFESSIONALLY.
He is the RADICAL IMPROVEMENT CATALYST behind major advancements with his clients over two decades and the EVIDENCE of his EXPERTISE is confirmed by empirical RESULTS, some of which can be seen at www.MichaelYork.com