BIG IDEA MONDAY: Profits, Paradigms and CREATIVITY!
Another "Final Four" IDEA that Produced a BIG PROFIT...AFTER the game was over.
So, tonight’s the BIG GAME.
The Final game from the FINAL FOUR weekend. The culmination of all the March Madness.
And then what? What happens when the winner cuts down the nets and all the confetti is swept off the floor? Something really BIG actually…
In 1991 a group of entrepreneurs at the Final Four weren’t paying that much attention to the SCOREBOARD—they were watching THE FLOOR!
After the championship game was played, a group from Iowa Sports Marketing Inc. shelled out $65,000 on a wild idea that would return them an 850% return…
in LESS THAN A WEEK!
HOW DID THEY DO IT?
By purchasing the FLOOR that the tournament was played on, the Iowa group secured the rights to do whatever they wanted with the wooden court. Then, in an unprecedented move, they CUT UP THE FLOOR into 22,000 little pieces.
To some it seemed like a waste since only 3 games had been played on the floor.
But to the Hawkeye group those little 5 inch by 6 inch pieces of wooden floor represented a big payoff. They sold ALL 22,000 pieces of the court as souvenirs at $24.95 EACH!
Their CREATIVITY turned a $65,000 investment into $548,900 in less than a week!
Yet another example of how individuals can CHANGE HOW YOU SEE THINGS, change your FRAME OF REFERENCE or as Dr. Covey calls it—CHANGE YOUR PARADIGM for RADICAL IMPROVEMENT and RADICAL PROFITS!
Here’s to SEEING WHAT OTHERS Don’t— CHANGING THE GAME, and WINNING the game YOU’RE PLAYING even after others think the game is over…
Have a great week,
Michael
EDITORS NOTE:
Michael York is an accomplished AUTHOR and SPEAKER...as well as the Co-Founder and Host of CETV.
In 2022 He was named “Most Unique Leadership Coach” by Corporate Vision International, and in 2023 was awarded the “Transformation Coach of the Year” by Wealth and Finance magazine.
He is an award-winning CONSULTANT and COACH retained by ORGANIZATIONS for his contribution to the improvement of HUMAN POTENTIAL, PERSONALLY as well as PROFESSIONALLY.
He is the RADICAL IMPROVEMENT CATALYST behind major advancements with his clients over two decades and the EVIDENCE of his EXPERTISE is confirmed by empirical RESULTS, some of which can be seen at www.MichaelYork.com