BIG IDEA MONDAY: Used is HOT; NEW is NOT?
What's Going on in The Marketplace NOW...and What's ABOUT TO HAPPEN NEXT!
I’m always interested on getting others take on what’s happening in The Marketplace NOW, especially when it comes to Used Cars and The Captains of Enterprise…YOU!
I came across this bit of info a week or so ago and it struck me as not just a POSITIVE message but an interesting one as well. I wish I could remember WHO the messenger was so I could give them credit here, but the heading was “Car Dealership Guy” so here goes…
“Used Cars are about to FLY Ya’ll! Here’s how I see it:
-Economy crashes in 2009
-Interest rates drop
-Car payments decline
-People can afford fancier cars
-Basic cars go extinct
-Covid hits in 2020
-Economy shuts down
-Interest rates drop
-Car buying skyrockets
-Inventories decline
-Car prices rise
-Market gets overheated
-Inflation outta control
-Interest rates rise
-People can’t afford fancy new cars anymore
BUT…no desirable “basic” NEW cars exist, because they all went extinct! SO…buyers move to FANCY/FANCIER USED Cars!
And this is where we currently are. USED IS HOT. New is NOT!”
Hmmmmm…Very Interesting—
Here’s to HOT and selling more COOL USED Cars in ‘24!
Have a great week,
Michael
EDITORS NOTE:
Michael York is an accomplished AUTHOR and SPEAKER...as well as the Co-Founder and Host of CETV.
In 2022 He was named “Most Unique Leadership Coach” by Corporate Vision International, and in 2023 was awarded the “Transformation Coach of the Year” by Wealth and Finance magazine.
He is an award-winning CONSULTANT and COACH retained by ORGANIZATIONS for his contribution to the improvement of HUMAN POTENTIAL, PERSONALLY as well as PROFESSIONALLY.
He is the RADICAL IMPROVEMENT CATALYST behind major advancements with his clients over two decades and the EVIDENCE of his EXPERTISE is confirmed by empirical RESULTS, some of which can be seen at www.MichaelYork.com