What does it mean to BECOME A HERO?
There are many examples—From our childhood heroes, to movie or TV heroes, to military or police/firefighter heroes.
Maybe one example you might not think of is YOU BEING a HERO…to your customers!
Dan Sullivan of Strategic Coach is someone I’ve talked about and written about for years. He is the first individual I remember talking about “10-Xing” your business or your results or your health, etc.
Dan is almost 80 years old…and still going strong. He’s been coaching business owners since the early 80’s.
He LOVES being a HERO to Entrepreneurs! And I always love hearing what he has to say because it’s almost always PROVOKING me to THINK DIFFERENTLY about something.
Here’s an example…
“When you see your future entirely in terms of being a HERO, you’ll transcend the TRANSACTIONAL SELLING of any product or service.
The products you offer are simply the current packaging for the VALUE you create, and what you can offer isn’t LIMITED to just that.
If your goal is to be a HERO—not just sell a product—you’ll be able to adapt, be more resourceful, and have longevity.
You’ll change HOW you deliver what you offer as your customers’ needs, wants, and circumstances change, and you’ll be open to collaborating (with others) because you’ve risen above the competition.
When you collaborate with other goal-aligned innovators, the VALUE you can create is limitless…”
Have you ever really thought of YOU, and what you DO, as BEING A HERO to someone?
Keep doing HEROIC things for YOUR CUSTOMERS…for YOUR FAMILY…for this NOW ECONOMY. Because we can never have too many HEROES…
Have a great weekend,
Michael
EDITORS NOTE:
Michael York is an accomplished AUTHOR and SPEAKER...as well as the Co-Founder and Host of CETV.
In 2022 He was named “Most Unique Leadership Coach” by Corporate Vision International, and in 2023 was awarded the “Transformation Coach of the Year” by Wealth and Finance magazine.
He is an award-winning CONSULTANT and COACH retained by ORGANIZATIONS for his contribution to the improvement of HUMAN POTENTIAL, PERSONALLY as well as PROFESSIONALLY.
He is the RADICAL IMPROVEMENT CATALYST behind major advancements with his clients over two decades and the EVIDENCE of his EXPERTISE is confirmed by empirical RESULTS, some of which can be seen at www.MichaelYork.com